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Developer Marketing Manager

Job ID 2025-14031 Date posted 15/05/2025 Location San Jose, California Category Marketing & Communication
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Job Overview:

Arm is committed to enabling developers to build what's next—faster, smarter, and more efficiently. Within our Developer Marketing organization, we're hiring a Developer Marketing Manager to lead our AI Developer vertical. This is a high-impact role for a strategic, execution-focused marketing leader who will drive the go-to-market strategy, messaging, and ecosystem engagement for Arm's AI developer tools and communities.

As the vertical lead for AI within the Developer Strategy team, you'll set the vision and roadmap for how Arm shows up to AI developers—working across Developer Growth, Developer Experience, and enterprise functions to create a cohesive developer experience. You'll collaborate with product teams, engineering, leadership, developer relations, partnerships, and marketing counterparts to drive measurable outcomes across awareness, adoption, and engagement.

Responsibilities:

  • Own the AI Developer Vertical: Be the marketing lead and strategist for AI developers. Define the positioning, audience segmentation, and messaging that makes Arm a must-have for AI innovation, in alignment with broader developer marketing initiatives.
  • Work w/Leadership Across Arm: Partner closely with senior leaders across engineering, product, and business units to align developer marketing goals with company-wide AI priorities and roadmaps, ensuring your vertical strategy complements the work of Developer Growth & Developer Experience teams.
  • Ecosystem Growth: Collaborate with Arm's partnerships team to identify and activate promising ecosystem partners. Coordinate with enterprise functions in order to demonstrate co-marketing opportunities, integrations, and joint GTM efforts to expand developer reach and credibility.
  • Build and Implement Go-to-Market Plans: Launch and grow campaigns that introduce new AI tools, frameworks, and developer offerings in collaboration with Developer Growth, events, and campaign teams. Drive pipeline, usage, and community growth across multiple channels.
  • Fuel Ecosystem Engagement: Develop programs and partnerships that grow developer participation in Arm's AI ecosystem—through events, communities, influencer marketing, and content activations—working hand-in-hand with Developer Experience and enterprise event teams.
  • Drive Feedback Loops: Collect, analyze, and act on developer feedback to refine positioning, influence roadmaps, and improve developer experience. Be the voice of the AI developer inside Arm, sharing insights with Developer Experience teams to improve the overall developer experience.
  • Cross-Functional Leadership: Partner with product marketing, engineering, dev rel, content, brand, events, and ecosystem teams to ensure consistent and impactful execution across all touchpoints, serving as the AI vertical expert within a broader collaborative framework.

Required Skills & Experience :

  • A wealth of experience spanning over 5+ years in developer marketing, technical marketing, or a related role within the semiconductor or tech industry.
  • Technical expertise in AI with hands-on development and/or engineering experience.
  • Deep familiarity with semiconductors and their role in the developer ecosystem.
  • Strong technical writing and interpersonal skills, with an established proficiency to translate technical concepts into compelling content for developers.
  • Experience driving engagement at developer events, conferences, as well as community engagement strategies.
  • Ability to work cross-functionally w/product teams, marketing teams & developer relations.
  • You'll be motivated by encouraging a vibrant and inclusive developer community and ecosystem!

“Nice To Have” Skills & Experience :

  • Understanding or the Arm architecture, product portfolio, and ecosystem
  • Ability to brainstorm and conceptualize developer solutions and tooling to mentor the Arm software roadmap

In Return:

With offices around the world, Arm is a diverse organization of dedicated, creative, and very hardworking engineers. By enabling a meritocratic, and open workplace, where everyone can grow and succeed, we encourage our people to share their unrivaled contributions to Arm's success in the global marketplace.

In addition, you will also be rewarded with a competitive base salary, annual RSUs, 401k matching, an excellent PTO allowance as well as family bonding time and competitive benefits. We also pride ourselves on our work life balance with quarterly days of care!

Salary Range:

$170,900-$231,200 per year

We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.

Accommodations at Arm

At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.

Hybrid Working at Arm

Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.

Equal Opportunities at Arm

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Life at Arm

  • Culture at Arm
    Culture at Arm

    Make an Impact

    We, not I. This belief is at the heart of Arm's company culture and it underscores the culture of collaboration alongside individual accountability in a supportive environment working together for the success of Arm. Across our entire ecosystem, we know that when you're able to be your most brilliant self, you can do great things.
    Read more

  • Diversity, Equity and Inclusion
    Diversity, Equity & Inclusion

    This is Collective Progress

    At Arm, we're committed to inspiring revolutionary ideas in a diverse, equitable, and inclusive environment. Be your most brilliant self, and empower others, via various avenues for active participation – Employee Resource Groups (ERGs), Employee Communities, DEI working groups, and DEI Council.
    Read more

  • Benefits at Arm
    Benefits at Arm

    Benefits Designed for You

    When our employees thrive, so does Arm. Because our teams are so remarkable, we offer remarkable benefits designed to nurture the professional and personal growth of the brilliant people building the future of computing.
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