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Demand Generation Manager- Developer Marketing

Job ID 2024-10888 Date posted 03/07/2024 Location San Jose, California Category Marketing & Communication

Job Overview:

We are looking for the next member of our Developer Marketing Demand Generation team. The future of AI is built on Arm and we are working hard to be more relatable to developers to help them build outstanding innovations by getting them the right content at the right time. This role is a unique opportunity to be connected to many different teams across Arm and drive successful marketing programs for various applications including GenAI.


This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm’s developer marketing team, by activating and engaging with developer communities. Additional responsibilities include:

  • build and implement integrated digital and offline marketing programs
  • work closely with product marketing and ecosystem teams to reach developer communities with the most resonating message
  • collaborate with the in-house media team to use the best developer channels
  • utilise the analytics team to improve activities based on data insights
  • work with internal and external creative teams to deliver outstanding assets that developers care about
  • drive our developer social media presence with the external comms team

Required Skills and Experience:

  • be passionate about technology and be willing to get under the skin of developers
  • be comfortable dealing with ambiguity and taking the initiative to create clarity
  • be a confident influencer when working with teams across the business, including peers and leaders, and drive consensus
  • understand technology trends and industry segments such as genAI
  • have marketing experience with technical audiences and developer programs, communities
  • have experience in working with marketing personas and identifying customer touchpoints to drive a content strategy and the creation of campaign assets
  • experience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms

“Nice To Have” Skills and Experience :

We are ideally looking for someone with previous marketing experience with technical audiences, developer programs, or B2B products. Additionally:

  • have experience with leading product launch campaigns, brand campaigns, event campaigns, and programmatic campaigns
  • be analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvements
  • have the desire to grow and learn from within and outside your organisation

In Return:

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of any characteristic.

Salary Range:

From: $150,535

To:     $203,666

We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm’s offering. The total reward package will be shared with candidates during the recruitment and selection process.


Accommodations at Arm

At Arm, we want our people to Do Great Things. If you need support or an accommodation to Be Your Brilliant Self during the recruitment process, please email To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.

Hybrid Working at Arm

Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.

Equal Opportunities at Arm

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Life at Arm

  • Culture at Arm
    Culture at Arm

    Make an Impact

    We, not I. This belief is at the heart of Arm's company culture and it underscores the culture of collaboration alongside individual accountability in a supportive environment working together for the success of Arm. Across our entire ecosystem, we know that when you're able to be your most brilliant self, you can do great things.
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  • Diversity, Equity and Inclusion
    Diversity, Equity & Inclusion

    This is Collective Progress

    At Arm, we're committed to inspiring revolutionary ideas in a diverse, equitable, and inclusive environment. Be your most brilliant self, and empower others, via various avenues for active participation – Employee Resource Groups (ERGs), Employee Communities, DEI working groups, and DEI Council.
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  • Benefits at Arm
    Benefits at Arm

    Benefits Designed for You

    When our employees thrive, so does Arm. Because our teams are so remarkable, we offer remarkable benefits designed to nurture the professional and personal growth of the brilliant people building the future of computing.
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